A predominantly export-oriented industry

In addition to promoting Spanish ceramics, the industry exports around 70% of its production abroad. The main recipients are Italy, India, Turkey, Egypt, Morocco, the United Arab Emirates, Germany, Poland, Indonesia, and Brazil.
Internationalisation, a key factor
Although most of them started out as family businesses, many companies in this sector now have offices and production plants in countries such as Italy, Brazil, Indonesia, China, Mexico, and Morocco. This allows them to supply foreign markets directly with special attention and personalised customer service, which is another pillar that characterises this industry.
